Rachael Hawk is a dedicated marketer who is driven by her passion to empower brands and create a lasting social impact. With her visionary mindset, Rachael co-founded the renowned and award-winning "Buy Black Friday" campaign on Facebook, which made waves on an international scale.

Rachael is a Marketing Manager at Meta/Facebook, serving on the small business team since 2018. She spearheads creative strategies for impactful multichannel marketing campaigns, including “BuyBlack Friday” and "She Means Business," aimed at empowering diverse small businesses.

Before joining Facebook, Rachael held a pivotal role as a news-marketing hybrid, leading digital and social initiatives at Cox Media Group. She holds a BA in Telecommunication from the University of Florida and an MA in Digital Journalism from the University of South Florida.

Outside of her professional endeavors, Rachael finds joy in reading and actively shares books that amplify the Black experience on her Instagram. Stay connected with her journey by following @bookofrachael.